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Tag: Irn-Bru Energy

Rubicon Raw cans

Big can focus is paying off

ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.

Anand Cheema Spar Falkirk

"Irn-Bru Energy has been performing extremely well. I’ve got all four varieties, the Original and the Sugar Free in the 330ml and the Original and Sugar Free in the 500ml."
Irn Bru 500ml & 330ml energy

Sampling blitz for Bru energy

Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.

Big can energy from Irn-Bru

IRN-Bru Energy is now available in a big can variant
energy drinks

Trends take a turn in 2020

Take-home packs and big cans both performing well as country continues to adapt to Covid-19
2x irn bru energy

New push for energy

AG Barr has launched a £1m marketing campaign for Irn-Bru Energy.
Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
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