Merchandising Award 2016


Scottish Grocer Awards



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Entry tips I Closing date: Friday 6 November 2015



Merchandising Award

This award recognises excellence in merchandising as well as creating a pleasant and pleasing in-store environment. A well merchandised store will help shoppers find what they are looking for and help drive success for retailers.

As firm supporters of category management and high quality in-store merchandising, Mondelez will be looking for excellence in the following areas:

• Clear display: The winning retailer will have a diverse product range, ranked according to sales. Good display control ensures that lost sales and ‘out of stocks’ are minimised.

• Range clarity: A relatively small range of products in any category will account for a large proportion of sales. Therefore, it is recommended that the majority of your space is dedicated to best sellers. A clear and concise core range will deliver this.

• On-shelf fixture clarity: Group products together by sub-category. For example, standard versus premium products, but keeping brands together.

• Point of sale: Clear in-store display materials drive shoppers to secondary sites and can play a vital role in helping boost sales. Retailers who understand the complex dynamic of the average shopper, use point of sale extremely effectively and successfully.

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Good merchandising helps to drive sales and increase footfall, as well as enhancing the consumer’s in-store experience and ultimately helping to drive retailers’ success. Mondelez International is passionate about helping retailers to maximise their store’s potential through the practice of great retail merchandising principles.



Mondelez International