Entry tips I Closing date: Friday 6 November 2015
Dairy includes some of the most important items sold in any convenience store. Including milk, yogurts, BSM and cheese.
This award recognises retailers using their skills to make the most of this crucial and booming category.
We will present a dairy award to both the top managed store and the top independent store.
The judges want to see:
• Layout and signage that drives sales of dairy.
• A core range of the best-performing brands and an appropriate range for the store’s consumer base.
• Variety of sizes and pack combinations to meet customer needs.
• Up-to-date knowledge of market trends and NPD.
• Maximisation of opportunities around meal and snack occasions (breakfast/dessert/on the go).
• Best practice in hygiene, refrigeration and availability.
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Müller Wiseman Dairies processes and delivers around 30% of the fresh milk consumed in Britain every day. We are the home of some of the country’s best loved milk brands but the star of our show is undoubtedly the iconic Müller Wiseman Black & White brand milk.
Our regional-label packs promote traceability and help customers meet the increasing consumer-led demand for produce with provenance.