Confectionery Retailer of the Year
This award rewards excellence in confectionery retailing and recognises the dedication of Scottish retailers to grow sales through display, siting and range. Mars Chocolate has a long-established reputation of helping retailers to grow their business by providing information on shopper behaviour and display advice, whilst investing in its iconic portfolio of leading brands.
Judges will look for the following :
• Main Display: Judges will be looking for evidence that retailers know how to make their display work hard for them. Steps such as positioning best-sellers in the best sites, grouping by product category, multi-facing, and allocating space according to sales are all clear indicators that retailers are optimising their display to enable customers to find what they are looking for.
• Secondary Sitings: Introducing secondary sites throughout the store creates points of interruption that catch a shopper’s eye whilst they’re browsing. By dual siting confectionery, retailers can fulfil more shopper missions. Judges will be looking for evidence of how retailers are maximising additional chocolate sales.
• Distribution: By stocking the right range retailers can drive a strong return from their confectionery fixture. Judges will be looking to see how retailers have decided on the optimum range for their store.
SPONSORED BY :
Mars Chocolate is delighted to once again be sponsoring the Scottish Grocer Awards. The Confectionery Retailer of the Year award showcases the great work retailers undertake to drive sales within this category, incorporating strong focus on stocking the right range and an impactful display.
We wish all of the entrants the best of luck.
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