Confectionery Retailer of the Year
This award rewards excellence in confectionery retailing and recognises the dedication of Scottish retailers to grow sales through display, siting and range.
Judges will look for the following:
• Main Display: Judges will be looking for evidence that retailers know how to make their display work hard for them. Steps such as positioning best-sellers in the best sites, grouping by product category, multi-facing, and allocating space according to sales are all clear indicators that retailers are optimising their display to enable customers to find what they are looking for.
• Secondary Sitings: Introducing secondary sites throughout the store creates points of interruption that catch a shopper’s eye whilst they’re browsing. By dual siting confectionery, retailers can fulfil more shopper missions. Judges will be looking for evidence of how retailers are maximising additional chocolate sales.
• Distribution: By stocking the right range retailers can drive a strong return from their confectionery fixture. Judges will be looking to see how retailers have decided on the optimum range for their store.
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The Golden Casket Group is delighted to sponsor the Confectionery Retailer of the year award. The group has been manufacturing the finest confections and supplying retailers since 1959 with top brands – Millions, £onepounders, Buchanan’s, Gibbs, Hills and J&A Ferguson. Everything from boilings, fudge, chocolates, soft lines, mints and chews. Something to suit every retailer and every customer.
Wishing all entrants the best of luck!