City Store of the Year

City Store of the Year

CRITERIA :

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irnbruThis category is designed to reward the retailer who operates in the anonymity of the big city, yet still has to apply the local values which keep customers coming back, amid fierce competition.

Are you accurately assessing your customers’ needs? Are you providing the essential services that allow the customer to use your store for a variety of reasons?

The judges want to see:

• Understanding of the diversity of customers – from professionals to pensioners, students to tourists.

• Trading hours which reflect the long days in a city.

• Ability to attract passing trade, yet keep regulars coming in.

• Commitment to customer service – whether it be the one and only visit a tourist makes, or a pensioner making daily trips.

SPONSORED BY :
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Barr Soft DrinksBarr Soft Drinks is proud to sponsor the City Store of the Year award once again.

The awards acknowledge the effort, hard work and dedication that is so vital to the success of the independent sector in Scotland. By sponsoring the City Store of the Year category Barr recognises the importance of this sector to its own business and hopes to encourage even higher standards from the entrants.

Ian Johnstone
Scotland Impulse Controller

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