Chilled Retailer of the Year
This exciting award will be given to the store which can demonstrate how it is taking maximum advantage of the chilled food opportunity. Chilled foods can present a number of challenges to the retailer. We want to know more about your approach. Do you use best practice throughout your chilled operations? Are you applying established techniques with an individual twist?
The award isn’t all about having the most chilled space for your store, but about making best use of the space you have.
The judging criteria will include:
• Range Demonstrate initiatives that have tailored your chilled range to maximise the opportunity presented in your store.
• Merchandising Evidence of excellent merchandising. Ease of shopping is paramount, and with the average time spent in store as little as three minutes, and over 70% of purchasing decisions made at the fixture, many retailers gain significantly from improvements to their merchandising.
• Promotions You should demonstrate an ability to maximise sales uplifts through promotional activity in your chiller to drive incremental purchasing, making good use of point-of-sale materials.
• Operational excellence General good store practice covering on-shelf product availability, fixture cleanliness, price labelling, stock rotation, sales-based ordering and waste management.
[btn link=”https://form.jotform.com/62476407468970″ target=”_blank” color=”red” size=”size-l” ]Enter now[/btn]
McIntosh of Strathmore, the number one ready meal brand in Scotland is proud to support the award for Chilled Retailer of The Year.
Our strong customer following coupled with the ability to capture the spirit of a homely, fun-loving Scottish brand makes us the first choice for customers.
We’re looking forward to seeing how you maximise sales uplifts, take advantage of opportunities and face challenges in the chilled category within your store.
Good luck to all entrants.