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Saturday, September 25, 2021
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Spending big on zero sugar

Lucozade Zero is the subject of a new, £2.5 million multimedia advertising campaign

Back to the gym

The Covid pandemic has disrupted exercise routines for many consumers, but the easing of restrictions should bring a rise in demand for functional drinks

Cold sales hot up

Cold brew coffee Bottleshot has expanded its presence in the UK

Showing how the pro does it

Red Bull has recruited Liverpool and England footballer Trent Alexander-Arnold for its Red Bull Pro campaign

Plant-based innovation

A Wimbledon based firm is looking to shake things up in the soft drinks chiller  – through the launch of a new CBD drink

New pack better for the planet

In its drive to make Lucozade more sustainable, Suntory Beverage & Food is investing £6m in a new Lucozade Sport bottle, which will be made from 100% recycled plastic

Health at heart of product launches

With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
New-look Rockstar range

Spotlight on energy brand

Britvic rolls out packaging revamp and reformulation for Rockstar
Carabao drinks range in different coloured cans

The trends to unlock sales

Health and taste are driving spend
New Huel shaker

Shaking with style

MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
Lucozade promotional bottles

Big spend in time for summer

SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign

Cater for all occasions

Suntory Beverage and Food GB & Ireland is shaking up its Lucozade range with the launch of a raft of new formats
Costa Coffee cans

Double shot from Costa

COCA-Cola European Partners (CCEP) has expanded its cold coffee offer with two new Costa Coffee RTD SKUs.
Red Bull summer edition

Watch out for prickly heat

RED Bull has unveiled its latest seasonal limited edition release – this time taking flavour straight from the desert.
Raspberry Lucozade

Raspberry flavour for Lucozade

SUNTORY Beverage and Food is looking to make waves with a new raspberry ripple flavoured energy drink.
Kids playing football

A boost for good causes

BOOST has launched a new initiative that will see the c-store exclusive energy drink brand provide communities with thousands of pounds worth of support.

AG Barr Popover Sept/Oct 21