The pandemic may have flipped some category trends on their head, but demand for bottled water continues to be a key component in any c-store soft drinks offer.
Nisa has been encouraging its retail partners to offer a broad range of bottled water variants, in a bid to boost sales and raise money for a good cause.
Bottled water category trends were flipped on their head last year, as morning commutes and other journeys were drastically reduced by lockdown restrictions
Highland Spring has put sustainability front and centre of its latest marketing campaign
Nestle mineral water brand Buxton has launched a new consumer campaign, which kicked off with a TV advertising campaign running from 20 July through August.
Changing landscape brings opportunity
Scottish alkaline water brand Actiph has secured £1m from investors through a crowdfunding campaign.
GLACEAU Smartwater’s move into 100% recycled plastic bottles is the subject of a new campaign.
Bottled water has a lot to offer retailers
It was one of the biggest trends of 2019, and the popularity of health-promoting products is likely to grow even more as we enter the 2020s.
Functional soft drink brand Rejuvenation Water is putting a twist on advent for Christmas 2019.
Whatever the ailment, it’s likely that among everything else a GP may prescribe, drinking plenty of water will form part of the cure.
Radnor Hills has unveiled a canny new piece of NPD for its water brand.
Plastic has been a part of consumers’ lives since the 1950s and while this versatile material has provided plenty of benefits to society, the last six decades of poor waste management have been disastrous for the environment.
Highland Spring has announced its biggest ever investment in sparkling water. The Perthshire-based producer plans to invest £1m in sparkling water, including a new ‘Remarkabubble’ campaign.
Scottish bottled water brand Highland Spring has given its sparkling range a packaging refresh.