- Advertisement -
Sunday, June 13, 2021
- Advertisement -

Drink in the atmosphere

Euro 2020 taking place in 2021 is one of the less serious, yet still strange, quirks of the pandemic – but one more year of waiting will have only served to heighten anticipation among football fans

Chocolate should be match fit

Pies and beer are not the only categories to benefit from a sales uplift during major football tournaments, the confectionery category could also be in for a welcome bounce

Footy excitement fuels sales

Retailers should not underestimate the footfall and revenue potential created by Euro 2020, according to St Pierre Groupe founder Paul Baker

Hit the net with a strong beer offer

Where there is football, there is beer, and Crawford Sinclair, commercial director at Innis & Gunn, is urging retailers to gear stock towards social gatherings as Covid-19 restrictions ease

Mash Direct warms up for Euros

Family-run ‘field to fork’ and farming business Mash Direct has expanded its range with football in mind, as it celebrates the addition of a new Curry Chips SKU to its portfolio

Get on the ball with barbecues

Convenience will be key for consumers this summer, as they look to make the most of time with family and friends during Euro 2020
Rugby

Big days and nights in union

SPORTS tournaments and big nights in go hand in hand and with every match in the 2015 Rugby World Cup being shown live on...