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Sunday, June 13, 2021
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Mondelez Halloween packs

Spooky packs are back again

Mondelez has revived a raft of Halloween-themed chocolate and confectionery following a successful 2019 for the firm.
Betty Crocker Devils food cake

Halloween cake push

General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.
Barr Halloween

Soft approach to the season

Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
Dead Mans Fingers Raspberry

Having fun with rum

Halloween is not just for kids and, with this year’s occasion falling on a Saturday, there’s a real opportunity to drive sales in the off trade.

Shaping up to be a real treat

Swizzels is all set for Halloween
Mr Kipling

Spooky and sweet for Halloween

Premier Foods has rolled out a new range of Roald Dahl-themed treats in time for the Halloween season.
Swizzels trick or sweet

Frighteningly good sweets

Swizzels is prepared for a spooktacular Halloween 2019.
Perfetti Van Melle confectionery

Casting a spell this Halloween

Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
Mondelez halloween sweets

Spooktaculary seasonal

Mondelez has unveiled its seasonal lineup for Halloween 2019, with options for chocolate lovers and confectionery fans alike.

Baking up a spooky treat

Dr Oetker eyes Halloween sales .

Variety key to success

OFFERING as wide a range of products as possible is the best way to make a success of Halloween, according to the owner of Fruittella and Chupa Chups .

Turn to the dark side

Returning for the fourth year running, spooky seasonal confectionery SKU Skittles Darkside is back on shelves in time for Halloween .

Scary cake range returns for 2018

Premier Foods is focusing heavily on Halloween this year, with a range of cake products targeted at the occasion .

Sweet treats for Halloween

Swizzels has a range of Halloween-related products that it hopes will help the brand build on the 5% growth in total sugar sales that it saw last Halloween .

Appealing to Hallowteens

Engaging with younger generations is crucial during Halloween, says CCEP

Pulling out a bag of tricks

Retailers put weight behind Halloween .