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Wednesday, September 22, 2021
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Chupa Chups sweets

A spooky campaign launch

Perfetti Van Melle will launch what it said is its biggest Halloween campaign ever this month. The ‘All Wrapped Up’ campaign will see PVM take to social media to promote its brands, inviting consumers to create Halloween themed content.
Lumiere lighters

A spark for the season

Rrepublic Technologies is encouraging retailers to tap into the match and lighter sales opportunity that Halloween provides.
Swizzels trick or sweet and loadsa sweets bags

Confectionery bags will work a treat

For sugar confectionery, it doesn’t get much bigger than Halloween – and the team at Swizzels is set on making 2021 a year to remember.
Mars Wrigley Skittles and Starburst sharing bags

Sharing is scaring

Covid restrictions made celebrating Halloween a challenge in 2020, but Victoria Gell, fruit confections brand director at Mars Wrigley, reckons retailers should prepare for a major uplift this year.
Haribo boxing advert

Sweets that pack a punch

Haribo is boxing clever with its latest TV campaign.
Mondelez Halloween packs

Spooky packs are back again

Mondelez has revived a raft of Halloween-themed chocolate and confectionery following a successful 2019 for the firm.
Betty Crocker Devils food cake

Halloween cake push

General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.
Barr Halloween

Soft approach to the season

Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
Dead Mans Fingers Raspberry

Having fun with rum

Halloween is not just for kids and, with this year’s occasion falling on a Saturday, there’s a real opportunity to drive sales in the off trade.

Shaping up to be a real treat

Swizzels is all set for Halloween
Mr Kipling

Spooky and sweet for Halloween

Premier Foods has rolled out a new range of Roald Dahl-themed treats in time for the Halloween season.
Swizzels trick or sweet

Frighteningly good sweets

Swizzels is prepared for a spooktacular Halloween 2019.
Perfetti Van Melle confectionery

Casting a spell this Halloween

Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
Mondelez halloween sweets

Spooktaculary seasonal

Mondelez has unveiled its seasonal lineup for Halloween 2019, with options for chocolate lovers and confectionery fans alike.

Baking up a spooky treat

Dr Oetker eyes Halloween sales .

Variety key to success

OFFERING as wide a range of products as possible is the best way to make a success of Halloween, according to the owner of Fruittella and Chupa Chups .

AG Barr Popover Sept/Oct 21