Perfetti Van Melle will launch what it said is its biggest Halloween campaign ever this month. The ‘All Wrapped Up’ campaign will see PVM take to social media to promote its brands, inviting consumers to create Halloween themed content.
Rrepublic Technologies is encouraging retailers to tap into the match and lighter sales opportunity that Halloween provides.
For sugar confectionery, it doesn’t get much bigger than Halloween – and the team at Swizzels is set on making 2021 a year to remember.
Covid restrictions made celebrating Halloween a challenge in 2020, but Victoria Gell, fruit confections brand director at Mars Wrigley, reckons retailers should prepare for a major uplift this year.
Haribo is boxing clever with its latest TV campaign.
Mondelez has revived a raft of Halloween-themed chocolate and confectionery following a successful 2019 for the firm.
General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.
Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
Halloween is not just for kids and, with this year’s occasion falling on a Saturday, there’s a real opportunity to drive sales in the off trade.
Swizzels is all set for Halloween
Premier Foods has rolled out a new range of Roald Dahl-themed treats in time for the Halloween season.
Swizzels is prepared for a spooktacular Halloween 2019.
Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
Mondelez has unveiled its seasonal lineup for Halloween 2019, with options for chocolate lovers and confectionery fans alike.
Dr Oetker eyes Halloween sales .
OFFERING as wide a range of products as possible is the best way to make a success of Halloween, according to the owner of Fruittella and Chupa Chups .