Mondelez has revived a raft of Halloween-themed chocolate and confectionery following a successful 2019 for the firm.
General Mills spies a Halloween opportunity for home baking, and the firm has doubled its marketing spend to make the most of it.
Confectionery may be the category most associated with Halloween, but retailers overlook soft drinks at their peril.
Halloween is not just for kids and, with this year’s occasion falling on a Saturday, there’s a real opportunity to drive sales in the off trade.
Swizzels is all set for Halloween
Premier Foods has rolled out a new range of Roald Dahl-themed treats in time for the Halloween season.
Swizzels is prepared for a spooktacular Halloween 2019.
Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
Mondelez has unveiled its seasonal lineup for Halloween 2019, with options for chocolate lovers and confectionery fans alike.
Dr Oetker eyes Halloween sales .
OFFERING as wide a range of products as possible is the best way to make a success of Halloween, according to the owner of Fruittella and Chupa Chups .
Returning for the fourth year running, spooky seasonal confectionery SKU Skittles Darkside is back on shelves in time for Halloween .
Premier Foods is focusing heavily on Halloween this year, with a range of cake products targeted at the occasion .
Swizzels has a range of Halloween-related products that it hopes will help the brand build on the 5% growth in total sugar sales that it saw last Halloween .
Engaging with younger generations is crucial during Halloween, says CCEP
Retailers put weight behind Halloween .