Premier Foods is springing into action this Easter with two new seasonal additions to its Mr Kipling and Cadbury Cake ranges
Mondelez is celebrating Cadbury Creme Egg’s 50th birthday this year. To mark the occasion, the firm has invited retailers to take part in its Golden Goobilee campaign, which promises to drive footfall with cash prizes to be won
Margins of up to 65% are available from Hancocks Easter confectionery range, according to wholesaler
Demand for home baking is set to grow
Painting hard-boiled eggs, hunting for chocolate treats – and of course giant chocolate delivering rabbits – are all considered to be traditional parts of Easter.
Swizzels is gearing up for Easter 2020 with the launch of a new Spring Selection variety bag.
Confectionery giant Ferrero looks to seasonal opportunities on the horizon
Nisa is encouraging stores to get cracking with their Easter range, with figures showing that retailers who started Easter early last year saw growth of almost 11%
Easter can also provide an opportunity to boost sales in other categories than chocolate
Costcutter Supermarkets Group saw its 2019 Easter pre-sales increase by 37% year-on-year, with retailers increasingly recognising the potential the occasion offers
Minions are now starring in a special range of Kinder Surprise eggs, with seven new Minions toys up for grabs
Delia Metral, Mondelez, shares three top Easter scheduling tips for shopkeepers
Confectionery giant Ferrero is stepping up its offer with a raft of NPD tailored to the Easter occasion
Mondelez unveils its 2019 seasonal range
Lily O’Brien encourages retailers to promote alternative chocolate products as Easter necessities.
Coca-cola European Partners reckons soft drinks will be an essential purchase for most consumers over Easter.