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Friday, June 18, 2021
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Eggcellent additions

Premier Foods is springing into action this Easter with two new seasonal additions to its Mr Kipling and Cadbury Cake ranges

Marking 50 years of Creme Eggs

Mondelez is celebrating Cadbury Creme Egg’s 50th birthday this year. To mark the occasion, the firm has invited retailers to take part in its Golden Goobilee campaign, which promises to drive footfall with cash prizes to be won

Hancocks hopping into Easter

Margins of up to 65% are available from Hancocks Easter confectionery range, according to wholesaler
Dr Oetker baking

The great big Easter bake off

Demand for home baking is set to grow
Hoopers Dandelion & Burdock

Nostalgia amped-up at Easter

Painting hard-boiled eggs, hunting for chocolate treats – and of course giant chocolate delivering rabbits – are all considered to be traditional parts of Easter.
Swizzels Spring Selection

Variety is the spice of spring

Swizzels is gearing up for Easter 2020 with the launch of a new Spring Selection variety bag.
Ferrero spring line up

Tills will ring this spring

Confectionery giant Ferrero looks to seasonal opportunities on the horizon

The early bird catches the profits

Nisa is encouraging stores to get cracking with their Easter range, with figures showing that retailers who started Easter early last year saw growth of almost 11%

Celebrate with style

Easter can also provide an opportunity to boost sales in other categories than chocolate

Cracking early sales

Costcutter Supermarkets Group saw its 2019 Easter pre-sales increase by 37% year-on-year, with retailers increasingly recognising the potential the occasion offers

One in a minion

Minions are now starring in a special range of Kinder Surprise eggs, with seven new Minions toys up for grabs
Cadbury Bunny plush toy and egg

3 tips for scheduling a happy Easter

Delia Metral, Mondelez, shares three top Easter scheduling tips for shopkeepers
Ferrero Kinder Surprise easter egg range Teenage Mutant Hero Turtles and Power Puff Girls

Exciting NPD in time for Easter

Confectionery giant Ferrero is stepping up its offer with a raft of NPD tailored to the Easter occasion

Rolling out a host of new Easter lines

Mondelez unveils its 2019 seasonal range

Offering an egg alternative

Lily O’Brien encourages retailers to promote alternative chocolate products as Easter necessities.

Drinks for a long weekend

Coca-cola European Partners reckons soft drinks will be an essential purchase for most consumers over Easter.