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Friday, September 17, 2021
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PMPS help key categories thrive

When it comes to crisps, PMPs prove popular with consumers, but not all price-marks are created equal and the £1 point in particular is worth stocking in high volume, according to manufacturers

PMPs put shoppers in good spirits

Retailers should not overlook PMPs in their off sales area, if they’re looking to drive incremental sales and build trust with customers

PMPs for tea

Tightening household budgets mean value for money has become “increasingly important” to shoppers, making PMPs a powerful tool for driving tea sales

PMPs signal value in the soft drinks chiller

The drinks chiller is home to some of the most competitive square footage in convenience retailing, with a huge variety of brands, flavours and pack formats vying for shoppers’ attention

Fruit flavour from Rubicon

AG Barr has added some more fruity flavour to its arsenal in time for the summer months, with the launch of new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion

Bargains for pet owners

When it comes to their pets, cat and dog lovers want the very best, but that doesn’t mean they’re not price conscious

New look for frozen pizza pack

Goodfella's packaging has been given a facelift across its entire portfolio – including PMPs – bringing packs in line with the brand’s ‘Made With Respect’ message

Adding value to crisp PMPs

Pepsico has beefed up the value of its PMP range by adding an extra 20% to its Walkers price-marked packs

Value rollout for Dr. Oetker

DR. OETKER has expanded its Chicago Town PMP range with the addition of two new packs to its portfolio

Price-marked Caramel bars

Confectionery giant Mondelez has added Dairy Milk Caramel to its range of price-marked packs (PMPs)

Easy eating in the morning

Pepsico has expanded its Quaker on-the-go offer with the launch of a new PMP format for the brand’s Porridge to Go range

PMPs for petcare

Mars Petcare has expanded its price-marked pack range with the launch of three new PMPs

PMPs can shine in turbulent economy

The price-marked pack offers retailers one way of signalling value to customers, and some of the biggest brands in convenience have suggested shoppers will be key to success in 2021
Maryland Choc Chip and Coconut

Exclusive to convenience

Burton's Biscuit Company has expanded its Maryland range with the launch of a new PMP exclusive to the convenience channel.
McVities biscuits

Value is critical to consumers

PMPs thrive in times of uncertainty
Suntory drinks

Marking down drinks

Suntory Beverage & Food (formerly Lucozade Ribena Suntory) has reduced the price-point across a number of popular PMPs.

AG Barr Popover Sept/Oct 21