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Thursday, June 24, 2021
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An energetic campaign

Suntory Beverage & Food has launched a new marketing campaign to support its Lucozade Energy range

Corona toasts nature

The natural world is the focus of a new campaign from beer brand Corona

Alcohol-free gin on the go

Diageo is shaking up its low and no offering with the launch of an RTD can format for it’s low and no spirit drink Gordon’s 0.0%

New gin turns up the heat

Spice and the warm colours of a sunset are the inspiration behind Bombay Sapphire’s latest limited edition release

Campaign is up to scratch

Tayto is hoping to bring consumers back to its Mr Porky brand through the launch of its largest ever advertising campaign

Millions of biscuits

Border Biscuits has reached a confectionery milestone as more consumers indulge on sweet treats at home

Sharing the secret to success

A sharing focus is the key to big night in success, according to Jo Sinisgalli, senior brand manager for gifting at Mars Wrigley

Crisps and snacks make a night in

At the height of Covid-19 restrictions, the big night in was a key weapon in the fight against boredom, and habits developed during the pandemic look set to continue, according to crisp and snack brands

PMPS help key categories thrive

When it comes to crisps, PMPs prove popular with consumers, but not all price-marks are created equal and the £1 point in particular is worth stocking in high volume, according to manufacturers

PMPs put shoppers in good spirits

Retailers should not overlook PMPs in their off sales area, if they’re looking to drive incremental sales and build trust with customers

PMPs for tea

Tightening household budgets mean value for money has become “increasingly important” to shoppers, making PMPs a powerful tool for driving tea sales

PMPs signal value in the soft drinks chiller

The drinks chiller is home to some of the most competitive square footage in convenience retailing, with a huge variety of brands, flavours and pack formats vying for shoppers’ attention

Fruit flavour from Rubicon

AG Barr has added some more fruity flavour to its arsenal in time for the summer months, with the launch of new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion

Bargains for pet owners

When it comes to their pets, cat and dog lovers want the very best, but that doesn’t mean they’re not price conscious

New look for frozen pizza pack

Goodfella's packaging has been given a facelift across its entire portfolio – including PMPs – bringing packs in line with the brand’s ‘Made With Respect’ message

Adding value to crisp PMPs

Pepsico has beefed up the value of its PMP range by adding an extra 20% to its Walkers price-marked packs