Malibu has launched two new drinks aimed at the 18 to 24 age group.
BRIXTON Distillery is taking sweetness down a notch with the release of its new botanical-driven rum.
DEMAND for fruit-flavoured spirits prompted the creation and launch of Malibu Pineapple, according to Pernod Ricard UK. The new variety, originally launched in the USA...
Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu. Running across social media platforms,...
THIS winter sees the release of what is being called ‘Scotland’s first golden rum’.
New label to reflect brand heritage
A Livingston-based rum distillery has launched a new portfolio of artisinal spirits, bringing Caribbean flavour to the central belt corridor.
Affordability an advantage says CWF
Ian Macleod Distillers has added some fruit flavour to its recently revived Langs Jamaican Rum range
PERNOD Ricard has been spicing things up through an NPD first for its Havana Club rum brand.
Provided you haven’t been living in a dark hole, you should know about the astronomical rise of gin over the last few years.
CAPTAIN Morgan has teamed up with Buzzfeed to promote its white rum. The campaign will also run on television and on other digital platforms. Head of...
Ian Macleod Distillers has revived the Langs Jamaican Rum brand in the UK