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Monday, September 27, 2021
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Malibu Watermelon rum

Refreshed for the summer

Malibu has launched two new drinks aimed at the 18 to 24 age group.
Brixton rum

Botany at heart of new rum

BRIXTON Distillery is taking sweetness down a notch with the release of its new botanical-driven rum.

Pineapple direction

DEMAND for fruit-flavoured spirits prompted the creation and launch of Malibu Pineapple, according to  Pernod Ricard UK. The new variety, originally launched in the USA...
Captain Morgan TV advert

Rum sails back onto television

Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now

Malibu brings people together

PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu. Running across social media platforms,...
Dunedin golden rum

Baby it’s gold inside

THIS winter sees the release of what is being called ‘Scotland’s first golden rum’.
HC Cuba libre

Mixing up the Cuban classic

New label to reflect brand heritage
Liv Rum

Caribbean via Livingston

A Livingston-based rum distillery has launched a new portfolio of artisinal spirits, bringing Caribbean flavour to the central belt corridor.
CWF Nectars Peach Schnapps, and CWF Sandy Cove Rum and Coconut

Value appeals in the off trade

Affordability an advantage says CWF

Rolling out fruity rums

Ian Macleod Distillers has added some fruit flavour to its recently revived Langs Jamaican Rum range
Havana Club cuban spiced rum

Spicing up Havana Club

PERNOD Ricard has been spicing things up through an NPD first for its Havana Club rum brand.
Silk Road Rum

Spicing up the rum category

Provided you haven’t been living in a dark hole, you should know about the astronomical rise of gin over the last few years.
Captain Morgan

Captain set to deliver online

CAPTAIN Morgan has teamed up with Buzzfeed to promote its white rum. The campaign will also run on television and on other digital platforms. Head of...

Langs back with banana

Ian Macleod Distillers has revived the Langs Jamaican Rum brand in the UK

AG Barr Popover Sept/Oct 21