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Friday, June 18, 2021
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Seltzer from Bud

Budweiser Brewing Group has entered the seltzer category with the launch of a new range under its Bud Light brand

Fruit cider maker sees seltzer potential

Kopparberg has been gaining ground in the hard seltzers category, following its expansion into the category last summer

Top of the fizz

Wine brand Echo Falls has been celebrating seltzer success after scooping a Product of the Year award

Mango lands in the UK

White Claw has expanded its UK portfolio with the launch of a new mango variant in time for the summer

Island Bay sailing onto shelves in convenience

Founder and managing director of Island Bay Hard Seltzer, Mudassar Aziz, answers questions on hard seltzer success

Building an off sales category

Back in May 2016, a brand launched into the US off trade in a category that didn’t really exist yet