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Saturday, May 15, 2021
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Apple bites back

APPLE ciders carrying heritage brands are making a comeback, according to Debs Carter, marketing director, alcohol at SHS Drinks. Quoting Nielsen Scantrack research, Carter stressed...

Packs going premium

INDEPENDENT cider maker, Aston Manor, has repacked its Kingstone Press and Knights brands. The Kingstone Press makeover is designed to give the brand a more...
Stella Artois Cidre

Stars launch the new look

LUCKY stars under the caps on new-look bottles will win Stella Artois Cidre consumers prizes ranging from limited-edition chalices to an adventure on a...
Rekorderlig

Sweden in the mix

SWEDISH cider Rekorderlig, which is brewed at a family-owned fourth generation brewery in Vimmerby and is now handled by Molson Coors in the UK,...
Strongbow

Golden arrows

BRITAIN’S biggest-selling cider Strongbow has become an official partner of Team GB in Rio Olympics this year. Major activity across the summer will include limited-edition...

Flavours of the summer

CIDER manufacturers have worked hard to sell cider throughout the year but it remains true that good summer weather helps cider sales considerably, one...

Three up for the cup

Drinks giant follows strawberry and cucumber with a 2016 trio IT’S not unusual to see flavoured cider launches and limited-edition releases in, or ahead of,...
Magners

Aiming for the top

MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR...

Fruit still rising

CIDER may have begun to struggle after an impressive boom but fruit cider brand Kopparberg argues the key young adult products within cider category...

Start small and talk to beer fans

IT’S an exciting time for ale and premium beer sales in the UK, and Scotland is playing a major role in the ale revival...

Adding winter to core sales?

FESTIVE sales opportunities start early and continue longer than you might think for one of Scotland’s big cider providers. “The Christmas season constitutes a full...

Mulling it over until January

TRADITIONAL cider brand Henry Westons has relaunched its Mulled Cider for the winter season. Available from now until January it’s described as a “classic...

Something special

Blackthorn Gold

Brand history in new package

CIDER brand Blackthorn has renamed two of its products. National Blackthorn has become Blackthorn Gold and Blackthorn Reserve has replaced the existing Blackthorn 2L PET....

Summer taste makers

New flavours and packs for fruit ciders have arrived in time for a Scottish heatwave Today’s cider drinkers seek new, exciting variants with exotic flavour...

Can-do attitude

In 2015, the word ‘cider’ means an awful lot of different things. In the UK market as a whole, it describes a category that appears...