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Tuesday, September 21, 2021
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Magners Rose

Can offers lightweight solution

CIDER brand Magners has put its rosé variety – initially only available in bottles – into cans.

Time to return to TV

Magners Irish Cider is making a return to TV screens for the first time in four years, as part of a new major marketing campaign for the brand

Reap the benefits of cider in stores

Ahead of the summer rush and as restrictions continue to ease, cider brands said retailers should ensure their cider range is tailored to their customer base to make the most of the warmer months

A fizzy taste of the tropics

Kopparberg is gearing up for summer with the launch of a new tropical flavoured cider

New cider is in the limelight

Refreshing summer fruits are at the heart of Heineken’s latest release under its Old Mout cider brand

Bold fruity vodka line

Swedish cider brand Kopparberg may already have gin and rum under its belt, but the brand has announced it is now moving into the vodka category with the launch of a new flavoured vodka range

Passion for fruit

Kopparberg is embracing the taste of the summer and expanding its portfolio with the launch of a new variant, Passionfruit and Orange Cider

Pressing on with cider

Last year saw many consumers wake up to the benefits of shopping local, changing cider category trends in the process
Thatchers cider bottles

New look for cider range

Thatchers ciders have a new look, thanks to a packaging overhaul for the Somerset cider brand

Family first for cider ad

Thatchers cider has returned to TV screens with a new marketing campaign
Boxing champ Anthony Joshua has backed the Lucozade Sport campaign to support fitness workers.

Hard hitting RTD launch

Kopparberg Hard Seltzer launched late last month, with three flavours in the range

Thatchers enters alcohol-free

DRY January might be over, but many consumers are choosing to moderate their alcohol intake beyond the first month of the year

Cherry springs into off trade

Supermarket debuts new fruit cider flavour as Kopparberg extends range

Scotland the real UK cider country

Value sales are in better shape north of the border
Heineken Green Paper presentation

Beer and cider boom

Heineken has generated £448m of additional value sales in the last two years
Ramborn Cider

European cider lands in UK

The Grand Duchy of Luxembourg is home to the European Court of Justice, the European headquarters for tech giants from Amazon to Apple and – it would seem – premium craft cider.

AG Barr Popover Sept/Oct 21