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Sunday, June 13, 2021
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Tennent's Original supporters pack with promotional info

Footie promo for off trade

Tournament prizes to be won

Corona toasts nature

The natural world is the focus of a new campaign from beer brand Corona

Beer is racing ahead

A documentary series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign

Bullish Broughton Ales

One of the most visible benefits has been a marked increase in beer sales in the off trade, growth which Scottish brewery Broughton Ales reckons it is well placed to capitalise on

Brewers predict pandemic boost to beer sales is set to continue throughout 2021

Current beer category trends suggest Scotland’s convenience retailers can also expect a strong 2021, as the Covid-19 pandemic continues to affect consumer behaviour – including their approach to beer

Harviestoun says haud your ABV

Whisky may be the drink synonymous with Burns Night, but not all consumers will be enjoying a tipple on the 25th
WooHa

Success for Wooha

Scottish independent brewer Wooha had been celebrating success for its Hop Pinata IPA, which scooped the bronze award at the Scottish Beer Awards 2020
Alcohol free Guinness cans

Diageo launches new alcohol-free Guinness

Guinness has got in on the alcohol-free game with the launch of Guinness 0.0
Coors advert

Last Christmas for light

Christmas 2020 will be one of the last times consumers can pick up a ‘Coors Light’
Budweiser cans in cardboard packets

Brewer set to eliminate 250 tonnes per year

Budweiser Brewing Group has taken a huge leap forward in reducing its use of single plastics
Smashed beer cans

Alcohol free craft

Glasgow-based wholesaler JW Filshill has joined forces with British brewer Drynks Unlimited to launch the firm’s alcohol-free craft brews in Scotland

Pack hits back of the net

Budweiser has kicked off its Premier League Competition with an on-pack promotion to celebrate the return of top-flight football in England

Lighter way to enjoy Tennent’s

Tennent's has been rolling out a new low ABV beer in a bid to attract health conscious consumers

Alcohol free from Tennent’s

Tennent’s has entered the zero alcohol category
beer dispenser

Lockdown influence on beer consumers

Research reveals change in purchasing habits
Beavertown

Brew of the month

London-based Beavertown Brewery has launched a new monthly limited edition range.