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Tuesday, September 21, 2021
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Loah beer

Saying no to ABV and calories

Loah Beer has launched what it described as one of the healthiest, low-alcohol beers currently available on the market.
Carling golden ticket

Carling’s gold competition

Carling is giving consumers the chance to snap up a prize worth more than £4,500.
Brewdog beer for all campaign

Putting the planet first

Brewdog has been broadcasting its sustainability credentials through a new television advertising campaign that highlights its carbon negative status.
Drygate gingeraffe

A ginger for the giraffes

Glasgow-based brewer Drygate has developed a new ginger beer to bring attention to the ‘silent extinction’ of giraffes.
Tennent's lager cans

Supporting beer sales in Scotland

Success in the off trade was more important than ever for beer brands last year, as Covid restrictions closed off other key routes to market.
Friends having Christmas dinner with bottles

Riding the summer wave into winter

Beer brands preparing to follow up on a season of sales growth with a strong winter performance
Peroni box with Amalfi experience promotion

Jetting off with a case of beer

Italian lager brand Peroni Nastro Azzurro is offering consumers the chance to win a luxury trip to the Amalfi coast.
Beavertown Bones lager

A bare bones lager

Beavertown Bones is a 4.4% ABV lager brewed with a focus on freshness. The new brew is available in 330ml cans. It is already on sale in the on trade and available through Beavertown’s website, priced at £2 per can.

Priced up for sales

Budweiser has launched a price-marked pack for Corona Extra
Tennent's Original supporters pack with promotional info

Footie promo for off trade

Tournament prizes to be won

Corona toasts nature

The natural world is the focus of a new campaign from beer brand Corona

Beer is racing ahead

A documentary series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign

Bullish Broughton Ales

One of the most visible benefits has been a marked increase in beer sales in the off trade, growth which Scottish brewery Broughton Ales reckons it is well placed to capitalise on

Brewers predict pandemic boost to beer sales is set to continue throughout 2021

Current beer category trends suggest Scotland’s convenience retailers can also expect a strong 2021, as the Covid-19 pandemic continues to affect consumer behaviour – including their approach to beer

Harviestoun says haud your ABV

Whisky may be the drink synonymous with Burns Night, but not all consumers will be enjoying a tipple on the 25th
WooHa

Success for Wooha

Scottish independent brewer Wooha had been celebrating success for its Hop Pinata IPA, which scooped the bronze award at the Scottish Beer Awards 2020

AG Barr Popover Sept/Oct 21