Springing into premium drinks
Soft drinks firm Fentimans has released a new fruity product to add to its premium portfolio
Winning on TV
WALKERS is back on the box again. A new weekly promotion sees prize winners revealed during Ant & Dec’s Saturday Night Takeaway.
Lowest RRP in category
JTI has lowered the RRP for its Kensitas Club Rolling Tobacco brand in Scotland, giving it the lowest RRP for a 3-in-1 rolling tobacco product in the UK
Going mini to expand
French bakery, Bridor, has introduced a range of vegetarian snacking products called Mini Snacks
Convenience strategy
Two channel-exclusive launches as biscuits giant ramps up its c-store programmes
BISCUIT and cake giant Pladis is ramping up activity in its convenience and impulse...
Costa Coffee unveils summer-ready revamp for RTD range
Coca-Cola Europacific Partners is set to reinvigorate the ready-to-drink coffee fixture with a bold relaunch for the Costa Coffee RTD selection.
PMPs for tea
Tightening household budgets mean value for money has become “increasingly important” to shoppers, making PMPs a powerful tool for driving tea sales
Diet Coke Cherry makes a return to store shelves
CCEP has announced the return of Diet Coke Cherry for a limited time only, complete in some nostalgic packaging to build appeal with Diet Coke fans.
New York Bakery launches biggest marketing campaign in five years
Bagel brand New York Bakery has launched its biggest marketing campaign since 2020 complete with a revamped brand appearance.
Real demand for leaf salad
ONE third of consumers intend to eat more fruit and vegetables as part of a healthier lifestyle, according to recent IGD data, meaning there’s room for growth in convenience.
Free macaroon
GLUTEN-free cake and snack brand Mrs Crimble’s has launched the Big Choc Macaroon Bar into c-stores for coeliac sufferers and those avoiding gluten. The 60g bar has an RRP of 99p.
KP Snacks’ biggest retailer giveaway
KP Snacks has marked its milestone 70th anniversary for its KP Nuts brand with its biggest ever retailer giveaway with a total fund of £70,000.
Torabhaig Skye whisky unveils fourth expression
Isle of Skye single malt whisky brand Torabhaig has unveiled its fourth expression in its Legacy Series of drams with the Sound of Sleat.
Eyes on the pea process – Birds Eye online origin app
BIRDS EYE aims to highlight pea provenance with a new Facebook app that allows shoppers to trace the origin of its Petits Pois.
The software...
Häagen-Dazs unveils Christmas ice cream editions
Ice cream brand Häagen-Dazs has unveiled two new variants for its Limited Edition Festive Collection with Red Velvet Cheesecake and Mint Chocolate.
Indulging the health trend
Even when indulging at Christmas and New Year parties, a growing number of adults remain health-conscious about snacking, claims Phil Gowland, head of marketing...
