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Tuesday, September 21, 2021
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new Jaffa Cake advert

Jaffa cakes are back on screen

PLADIS is kickstarting its Year of Jaffa Cakes marketing activity with a new television advertising blitz.
Bahlsen new look packs

Bahlsen gets a new look

GERMAN biscuit brand Bahlsen has been given a packaging overhaul.
New Galaxy and Maltesers snacks

Two new Mars SKUs

Some say the best things come in pairs and Mars Chocolate Drinks & Treats seems to be banking on that with its latest biscuit NPD.

Luxury indulgence

Chocolate biscuit fans could be in for a treat thanks to the latest launch from Pladis
Paterson's shortbread packages

Paterson’s bullish about prospects

Scottish shortbread brand Paterson’s sees an opportunity in the convenience channel and it reckons retailers would do well to bolster their range
Biscuit assortment

Home snacking is driving biscuit sales

Scotland is a nation of biscuit lovers and with uncertainty all around, the affordable treat options seems to be gaining ground in convenience stores
Children's cake

Cake is rising again in retail

Following a short decline in the first four weeks of lockdown, ambient cakes have been in ascendancy as consumers indulge in more treats at home
Walkers shortbread packaging

Walker’s launches new site

Walker's Shortbread has revamped its website, introducing an improved section for trade customers

Hunt for the master biscuitier

Lanark-based biscuit maker Border Biscuits has been making waves in the media as it hunts for a new ‘Master Biscuitier’
St Pierre Group products

Bakery rising in December

Turkey may gobble up all the headlines, but bread and bakery goods offer real potential to drive incremental sales at Christmas
lady eating biscuit

Bahlsen is back on the television

GERMAN biscuit brand Bahlsen has been appearing on TV screens as part of a new marketing campaign for the brand.
woman standing next to border biscuit ad

New format for fiery treat

LANARK-based Border Biscuits has been innovating in its category with the launch of a new format for its popular Dark Chocolate Ginger flavour.
scattered biscuits

Value treats thriving

BISCUIT shoppers come in all shapes and sizes, from those looking for an indulgent treat for tonight to others seeking out a guilt-free treat to enjoy during the week.
dog on sofa behind tetley

NPD is brewing good in stores

IT should come as no surprise to hear that after tap water, tea has been found to be the nation’s most-beloved beverage.

AG Barr Popover Sept/Oct 21