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Saturday, July 24, 2021
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Light start to the year

LEERDAMMER used a TV ad and social media to get its 2015 marketing work underway. The 20-second TV clip ended with a shot of Leerdammer...
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Smile, and say ‘convenient!’

Sliced and grated lines grow ahead of the market as cheese fans keep buying and increase visits to c-stores IN theory cheese should do...
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Phily adds flavours and a dual surprise

IN the UK cheese market the fastest growing segment, by Nielsen figures on volume sales is soft white cheese and the UK’s number...
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Not just for kids

CHEESE snacking products’ sales are worth £195m but the sub-category offers little choice for adults. And with nearly four times as many adults in...

Cheese escapes from sliced bread

WHEN it comes to packed lunches, cheese is no longer confined to the inside of a sandwich. Adults and children both appreciate a cheesy...
Cheese consumption in the UK is lagging behind mainlaind Europe according to Boursin and Leerdammer producer Bel UK.

Beyond the block

An over-reliance on traditional block cheddar is holding back the cheese category according to Bel UK. It argues that it’s time to look elsewhere...
cheese

Becoming a cheese nation of softies?

WHETHER it’s to serve with crackers at the end of a dinner party or to shove under the grill for an emergency late-night munch,...
Orkney Cheddar

Official: Orkney cheddar is unique

AFTER a four year campaign Orkney Cheddar has been awarded PGI (Protected Geographical Indication) status by the EU. That puts the cheese on a...
Galloway cheese

Out pop the Animals

SLICES of cheddar with pop-out animals are Galloway’s latest innovation for the children’s dairy snacks category. Galloway Animals come in packs of five and...
Cathedral City’s Selections, offering an established brand of cheddar in individual portions for lunchboxes and snacking.

Cheese reloaded – Category special

CHILLED and fresh foods, which grew at over 45% in the convenience sector over the last four years, according to IGD, are crucial products...

A toast to the future

A THICKER slice of Leerdammer, custom-made for toasting, is the latest innovation from the Bel Group’s brand. Seven out of 10 UK consumers regularly...

Directing the traffic

THE cheese fixture often contains many different brands, pack styles and sizes. That can confuse the consumer, causing them to revert to “the usual”, which...

Cheese stays healthy and strong

THE cheese market is in good health, according to Stephen Gregory, head of category management at Bel UK. But PMPs, depth of range, cross-merchandising...