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Saturday, July 24, 2021
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Life beyond the cracker

FOLLOWING what its brand owner says was significant success in its marketing work over Christmas, Primula is to continue encouraging its buyers to use...

Wishing on a smile

PRIMULA Cheese and the charity Make-A-Wish UK want more kids dealing with serious illness to come up smiling. The brand is working with Make-A-Wish...
Mini Babybel

Baby cheeses aim for the back of the net

SNACK cheese brand kicks off its activity for the forthcoming summer of sport this month with the ‘Celebrate every goal’ campaign on its Mini...
Cathedral City

C-stores best for cheddar

CHEDDAR is champion and Scottish c-stores are staying ahead of the game as the value of cheese sales falls, says Cathedral City brand owner...

Saying cheese

SCOTTISH brand McLelland returned with revamped versions of two of its red cheddar cheeses, Mature and Extra Mature, last month. But for now at...

Bringing in the cheddar

A festive fifth-uplift for cheese

Snack innovations

SNACKING kits should be seen by retailers as a growth opportunity for 2018 according to Mondelez, the firm behind Dairylea.
Baby Bells

Cheese sales to hit the net at Euro 2020

IN a bid to repeat its success at the last European nations football tournament, Mini Babybel will be kicking off the summer with a marketing campaign built around Euro 2020.

Cheese stays healthy and strong

THE cheese market is in good health, according to Stephen Gregory, head of category management at Bel UK. But PMPs, depth of range, cross-merchandising...
We love it when a clan comes together - Galloway advert

Galloway on the TV

Scottish cheddar brand Galloway has been appearing on STV as part of a new sponsorship campaign

Directing the traffic

THE cheese fixture often contains many different brands, pack styles and sizes. That can confuse the consumer, causing them to revert to “the usual”, which...

Shaping up for sports

With the nation’s eyes on big sports events this summer, Kerry Foods has launched two limited edition ranges into its Strings & Things portfolio

Smile, and say ‘convenient!’

Sliced and grated lines grow ahead of the market as cheese fans keep buying and increase visits to c-stores IN theory cheese should do...