Variety is what consumers are after, according to Mars Wrigley, and to meet that demand it has developed Skittle Giants Crazy Sours.
Ferrero has joined forces with Coca-Cola for the launch of a limited edition Tic Tac flavour
Halloween is big business for confectionery, and Perfetti Van Melle reckons it’s well-equipped to capitalise on this year’s spooky celebration.
Swizzels supporting retailers with a new holiday competition this month
Soft drinks brand Vimto has been seeking to reinvigorate its confectionery licence business through a new partnership with IB Group
Jelly Belly is intent on confusing consumers again with the launch of the fifth edition of its BeanBoozled Collection .
Perfetti Van Melle says it is crucial to offer a range of reduced sugar options .
Maynards Bassetts has just released its first ever sour soft jelly: Fizzy Fish .
Kervan Gida has reached an agreement to license Cartoon Network’s Dexter’s Laboratory brand .
Swizzels has been expanding popular brands with new flavours and formats .
AFFORDABLE sweet treats is how Dexters describes its latest range
SPANISH confectionery manufacturer Fini Sweets is looking to take the Scottish c-store market by storm with the roll out of its Smooth Pencil range in a price-marked pack
Music giveaway featured on sweet bags
A CONFECTIONERY brand founded under the reign of Queen Victoria has been heaping praises on its latest NPD, which taps into contemporary demand for salted caramel products while boasting some impressive provenance
Berry flavours and on the go among trends
HEALTH conscious mums and children with busy lifestyles are the target consumers for the latest innovation from Fruitypot