Best Soft Drinks Outlet of the Year

Best Soft Drinks Outlet of the Year

CRITERIA :

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Coca-Cola Enterprises LtdSoft drinks are integral to modern convenience retailing operations due to the strong margins they can yield. Judges will be looking for stores that score highly on getting the range right, run effective promotions and merchandise their soft drinks effectively.

We will judge the following criteria :

• Effective soft drinks range. Does the outlet meet shoppers’ needs by providing choice through all key sectors and brands? Does it cater for current trends, providing instant-consumption as well as take-home packs?

• Successful promotion of soft drinks. Does the outlet provide a number of points of interruption, actively alert the consumer to the presence of soft drinks, and clearly communicate prices and promotions?

• Improved merchandising standards. Does the outlet have impactful displays and fixtures that make it easy for the shopper to quickly and conveniently find the soft drink they want?

SPONSORED BY :

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CCE
Coca-Cola Enterprises Ltd (CCE) is once again proud to sponsor the Best Soft Drinks Outlet of the Year category at the 2015 Scottish Grocer Awards.

Soft drinks continues to be an important category for retailers, delivering increased sales year on year. CCE recognises the role retailers play in maintaining this growth of the soft drinks category.

Sponsoring the Best Soft Drinks Outlet of the Year award enables us to recognise retailing excellence and demonstrate our ongoing commitment to support retailers in achieving even greater success in the future.

We wish all those taking part the best of luck.

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