Best Soft Drinks Outlet of the Year
Soft drinks are integral to modern convenience retailing operations due to the strong margins they can yield. Judges will be looking for stores that score highly on getting the range right, running impactful promotions and merchandising their soft drinks effectively.
We will judge the following criteria:
• Range Effective soft drinks range. Does the outlet meet shoppers’ needs by providing choice across all key sectors and brands? Does it cater for current trends, as well as providing on-the-go and take-home packs?
• Promotions Successful promotion of soft drinks. Does the outlet provide a number of points of interruption, alerting shoppers to the presence of soft drinks, whilst clearly communicating prices and promotions?
• Display Improved merchandising standards. Does the outlet have impactful displays and fixtures that make it easy for the shopper to quickly and conveniently find the soft drink they want?
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Coca-Cola European Partners (CCEP) is once again proud to sponsor the Best Soft Drinks Outlet of the Year category at the 2017 Scottish Grocer Awards.
Soft drinks continue to be an important category for retailers, delivering increased sales year on year, and CCEP recognises the role retailers play in maintaining this growth.
Supporting the Best Soft Drinks Outlet of the Year award enables us to recognise retailing excellence and demonstrates our ongoing commitment to supporting retailers in achieving even greater success in the future.
We wish all those taking part the very best of luck.