Symbol group secures new exclusive distribution
LEADING UK symbol group Spar has secured another exclusive distribution deal with Nestlé on the launch of KitKat Chunky Crunchy Double Chocolate.
Aiming to continue the trend of bringing innovative and exciting products to shoppers across the whole of the UK, the new KitKat Chunky variant has rolled out across Spar stores all over the UK.
KitKat Chunky Crunchy Double Choc marks the latest addition to the KitKat chunky brand, offering consumers a new 42g chocolate bar that boasts a chocolate crispy wafer coated in a blend of smooth milk chocolate.
The limited-edition KitKat Chunky bar across Spar UK stores now in a single format with a current promotional price of two bars for £1.50.
This follows on from the exclusive launch of Nestlé’s Aero Strawberry bars to Spar UK stores, which rolled out across the symbols outlets in May.
Gemma Turner, trading manager at Spar UK, said: “This symbol group exclusive with Nestlé is another great opportunity to drive footfall to our Spar stores and increase customer engagement.
“It is fantastic our shoppers have the chance to pick up KitKat Chunky Crunchy Double Chocolate from our stores.
“Collaborating with Nestlé again on this exclusive symbol group product launch allows us to foster strong relationships and opens the door to more future innovative product developments.
“By offering unique products that are not available at other symbol group stores for a limited time, strengthens our relationship with shoppers, ensuring they return for similar experiences again and again.
“This symbol group exclusive sets us apart from our competitors and positions us as a leader in innovation. We are excited about the buzz it’s generating.”
Alex Bradbury, senior national account manager at Nestlé Confectionery, said: “We are incredibly excited to work with Spar again. The launch of KitKat Chunky Crunchy Double Chocolate in Spar stores is a testament to their dedication to bringing products to market with the maximum support and in the best possible way.
“We believe KitKat Chunky Crunchy Double Chocolate will quickly become a favourite among Spar shoppers.”
