A major signing for Snickers

SNICKERS has joined forces with Liverpool FC manager Jürgen Klopp for a new football-focused marketing campaign.

As part of the campaign, the German manager and two-time men’s coach of the year swaps the football pitch for table football – where emotions run high.

Kerry Cavanaugh, Mars Wrigley UK marketing director, said: “Jürgen brings the same energy and passion to the Snickers campaign as he would to a top of the table clash, and that’s why he is the perfect person to front the next instalment of our hugely popular ‘You’re not you when you’re hungry’ series.”

Klopp said: “My family and I have always loved Snickers, and it’s hard for me to turn down a game of football, so I was really looking forward to this partnership from the very first moment.”