THINGS are heating up for Republic Technologies, with the firm launching three new ranges of Zig-Zag household lighters.
Available now, Zig-Zag Utility Lighters, Kitchen Lighters, and Candle Lighters are each available in five colours in shelf-ready packaging.
Zig-Zag Utility Lighters feature ‘fixed flame technology’ delivering a guaranteed flame height, are refillable and come in 12-blister packs.
The brand’s Candle Lighters feature a child resistant button, fixed flame technology, a capacity of around 400 lights per fill, can be refilled, and are available in an 18-blister pack.
Zig-Zag Kitchen Lighters also feature a safety lock, fixed flame technology, are refillable, include a colour coordinated refill in each pack, and are available in 12 blister packs.
Republic Technologies has suggested that retailers dual-site each range with related categories to drive sales and encourage impulse purchases.
Gavin Anderson, general sales manager at Republic Technologies, said: “Republic Technologies is the number one supplier of utility lighters in the UK’s £5m market, which is growing at plus 4% year on year, and the latest new products from our iconic Zig-Zag brand are perfectly placed to build on this success, giving retailers an opportunity to create an impactful display and drive sales within the category.
“The UK candle lighters market is currently worth £432k and following the recent withdrawal of the biggest supplier of candle lighters, there’s a gap in the market for retailers to invest in a proven supplier of quality lighters to bring sales and growth to the category.”